GOOD SEARCH ENGINE OPTIMIZATION BEGINS WITH THE RIGHT KEYWORDS
the new community eventThe words you use are important to users and to search engines. Knowing what words prospects use to research the goods or services you offer gives you a leg up on the competition and helps in gaining a first page listing.
Search engines have design, structure and linking criteria that they prefer in a website. Not optimizing for these preferences can result in lower rankings and less traffic. Good design strategy is a key point in establishing a good baseline for more advanced SEO tactics.
6 REASONS WEBSITES FAIL
- No SEO for page visibility (not on the first page)
- No offsite promotion
- No keyword use in anchor text
- Lack of testing for converting keywords
- Failure to define and test the marketing objectives of the site
- Quality of inbound links
- A lack of good internal link structure
- No Call to Action in description and on web pages
If you're unhappy with your website's performance, FastForward Marketing can help. We'll provide a free review of your website to determine how effective your search engine optimization is. Our audit will include your use of keywords and anchor text, your promotional efforts, your ROI, your current cost of conversion, and website statistics. We'll suggest opportunities to gain more traffic to your website and help you set conversion goals.
Call or email us for a free audit.