The Value of Landing Pages
Websites are designed to create credibility.
Landing pages are designed to produce sales.
Websites, for all their interactivity, are still brochures. A landing page is an online one page flyer. Either you sell it or you don't. Right now.
Landing pages are useful as sales conversion pages and for offer testing when done right. When designed within our CMS system, the landing pages can exist as "orphan" pages within your website with no visible linking through the home page. This keeps them completely invisible to competitors and makes it easy to use as a distination for a mass email campaign.