Web Site Checklist
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Web Site Design Checklist
Give yourself two points for every "yes" answer and take away 1 point for every "no" answer.
- Is your home page inviting and readable? See an example design.
- Does your Home Page have a WOW factor when it opens? Great web site design.
- Is your website editable? Can you add/delete content, photo's, etc.
- Can you launch and track email campaigns from your website?
- Do you have a "real time" email tracking system to see open rates, bounce rates etc.?
- Do you have built in landing pages as a part of your website design?
- Can you add video or a slide show for a more interactive experience?
- So you have the power to add or delete pages from your website?
- Do you have a web site statistics package that allows you to track the number of visitors to your site?
- Do you have a preview feature to see changes before you make them?
- Can you add new features to your website as your company grows?
- Does your website have a database associated with it?
- Do you have a print feature that prints content from your web pages onto letterhead?
- Is your web provider able to provide a secure shopping cart to collect payment online?
- Can you add forums or discussion groups to your website?
- Can you add a blog as a function of your website?
- Are you able to make an offer and capture email addresses to your data base? An example of this would be newsletters or free reports.
If you scored 28-34, you have a fully functional marketing website. If you score below 28, you should seriously consider revamping your web site. Online marketing is becoming increasingly interactive and getting left behind can hamper your marketing efforts.
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