Services \ Email Campaigns

Our advice for more effective email campaigns is:  don’t send a letter when your client expects a memo.

Email is an electronic note.  Too many ads send letters in the body of their email message when all we have time for is a quick scan to see if it looks interesting.  Too much copy automatically relegates the ad to the deleted file bin.

To increase the effectiveness of your campaign we plan for specific entry points into your website that customers can click through for more information about your offer.  Email is a quick memo style communication medium.It’s what your customers expect and what they will accept.We tell them what they need to know with an interesting subject line, get to the point in a compelling manner and send them on to your website landing page for more in-depth information.

We help you plan campaigns that also work to include new content into your website for better search engine optimization.  Multi-use promotional items provide a better ROI than single use efforts.  

The team at FastForward Marketing Solutions designs and integrates your promotional efforts to maximize results.