What Is Pay Per Click?

Pay Per Click Advertising (PPC) places ads in Google Search that come up depending on what the user is using Google Search to find.  The advantage of using the Internet to advertise is that it is extremely targeted.  It is advertising only to  prospects that you know are interested in your product or service.

Increasing Importance

As Google expands the space allocated to PPC, the harder natural search page rank is to get.  That's why we concentrate on traffic generation rather than page rank. There are many tactics to achieve targeted traffic and Pay Per Click is an important piece.

The Art and Science of PPC Advertising

The art of PPC is in knowing which headlines appeal to users.  The science of PPC comes in testing subject lines and text to see which generates the most interest with prospects.

Develop and Test the Message

Using PPC successfully, means testing the message thoroughly. The development process determines success or failure.